C-3 is dedicated to preserving and improving our region's built and natural environments. Our objective is to influence critical policy, planning, and design through education, empowerment, and advocacy.

Each generation must rise to meet the challenges of the modern era. We believe that resolving racial inequality, expanding our public health infrastructure, and building climate change resilience is critical to ensuring the future of our city, our region, and our planet. How we develop our lands and structure our communities today will have lasting and potentially climacteric impacts. Citizens Coordinate for Century 3 is pledging to meet these challenges through the following actions:

  • We must contend with the simultaneous crises of climate change, social inequality, racial injustice, and insufficient public health infrastructure. Addressing these complex and unprecedented challenges requires a collaborative, interdisciplinary, and visionary approach. Through our Knowledge Action Networks, we will seek individuals and organizations across disciplines, cultures, and perspectives to form coalitions and identify solutions.  
  • We must acknowledge the role of historic planning decisions in creating and perpetuating structures of racism and inequity. We will work to understand the roots of our bias and right the past wrongs that have harmed communities across our region.  
  • We aspire to achieve an integrated planning process, which is inclusive of all communities. Through education and sustained support, we will empower citizens to influence the trajectory of their communities with true agency and self-determination.

    Temporary Paradise? A Look at the Special Landscape of the San Diego Region, originally printed in 1974, resulted from a grant gifted to the City of San Diego by the Marston family, enlisting the expertise and creativity of two nationally noted planners, Kevin Lynch and Donald Appleyard. Together, Lynch and Appleyard provided a comprehensive, forward-looking, and beautifully illustrated blueprint, by which the San Diego-Tijuana region could grow and prosper while preserving and accentuating its unique and special characteristics.
    For over 40 years, Temporary Paradise? has provided guidance to C-3 in our advocacy and education efforts. In the years since its release, C-3 has generated two complementary documents to it: most recently, Sustainable Paradise, released on our 50th Anniversary. The message of Temporary Paradise? is just as relevant today as when it was written. 


    In its 60 years of existence, Citizens Coordinate for Century 3 (C-3) has worked with its all-volunteer Board of Directors and members to promote principles of good design and planning to achieve a healthy environment, strong economy, and social progress in the San Diego/Tijuana region. Founded by Esther Scott and visionary architect, Lloyd Ruocco in 1961, with the support of Hamilton Marston and Ellen Revelle, C-3’s objectives were to conserve and promote "a handsome & functional community" through research, education, and coordinated citizen action. 

    C-3’s rich history of advocacy and civic participation in the San Diego region include advocating to stop the expansion of Highway 163, expanding public park space on the waterfront, and protecting County environmental lands from encroaching development. 

    C-3's strategy for preserving its own legacy and ensuring its future is founded on its commitment to membership, partnership, and visibility. C-3's members are among the most informed and influential citizens in the region, and this organization is committed to supporting and strengthening its membership by directly engaging members in its important work. C-3 also knows it can't do it alone and works closely in partnership with other organizations aligned with its mission.

    2021 Board of Directors

    C-3 President

    Senior Associate, Strategies 360 

    Ryan is a Senior Associate at Strategies 360, a full-service research, public affairs, and communications firm based in the Western United States. He previously worked as a research analyst for UNITE HERE! Local 30, San Diego's hotel workers union. Before moving back home to San Diego in 2017, Ryan spent eight years in national politics and was an appointee in the Obama Administration, where he worked on climate change and international development at USAID.



    C-3 Vice President, Director of Development


    Suzanne is a San Diego native who has spent the last three decades facilitating policy makers, academic institutions, government agencies, and industry leaders in defining and achieving success. Her work has focused on fostering strategic intent, building resource development capacity, cultivating collaborative partnerships, and demystifying organizational dynamics.



    Director, Chair of the Back Country KAN

    Executive Director, San Dieguito River Valley Conservancy

    Trish brings over 25 years of experience in conservation and environmental protection. She previously worked for the County of San Diego Department of Parks and Recreation, where she oversaw the implementation of the Multiple Species Conservation Program and managed the award-winning County Trails Program. She coordinated the County’s acquisition of over 7,100 acres of open space lands. Trish also volunteers as a crisis interventionist with the City of San Diego Police Department.



    C-3 Secretary, Director of New Audiences & Partnerships

    Economic Development Specialist,

    City of National City

    Megan is the Economic Development Specialist for National City where she developed a 5-year Economic Development Strategic Plan including the creating and management of a Facade Improvement Program, an Adopt a Place Program, and a new placemaking program called Activate the Right of Way (AROW). Prior to joining National City, Megan worked with the Hillcrest Business Association where she oversaw the expansion of the Hillcrest Farmers Market and the development of a four-day park pop-up that is now under construction.



    Director of Government Relations

    Vice President, The Clay Company

    Denise has more than 25 years experience in public affairs. Her background included working in government at the state and local levels including several years as District Director for Senator Toni Atkins. Denise is currently Vice President of the Clay Company, a well known and highly respected government and community relations firm.



    Director, Chair of the Coastline & Wetlands KAN

    Associate Director, WILDCOAST

    Zach is Associate Director of WILDCOAST, an international team that conserves coastal and marine ecosystems and wildlife. Over the past 12 years working in coastal and marine conservation, Zach has helped advance California's marine protected area network, protect wilderness coastline on the Baja California Peninsula, launch a coordinated blue carbon effort in the US and Mexico, and facilitate capacity trainings in California, Mexico, Philippines, and Ecuador. 



    Director, Chair of the Mesas, Valleys & Canyons KAN

    Designer, obrArchitecture

    Francesca is a designer at obrArchitecture in North Park and a lecturer at SDSU, Interior Architecture department. She is interested in sustainable design in an urban context. She is a LEED Green Associate and her previous work includes a placemaking project on the Lemon Grove Promenade, a proposal to activate the Palisades in Balboa Park, and design collaboration with Public Architecture for the Binational Friendship Park.


    Director, Chair of the Bi-National Border KAN

    Director of Planning & Urban Design, M.W. Steele Group

    Elizabeth is the Director of Planning and Urban Design at M.W. Steele Group, a local planning and architecture firm based in Barrio Logan. Her experience includes participating in multiple aspects of local planning, focusing on land use, urban design, community outreach, and implementation. Prior to joining M.W. Steele Group, Elizabeth worked as a Senior Planner for the City of San Diego Planning Department and was assigned to various communities in central and south San Diego. Elizabeth is also a board member of the San Diego Chapter of the American Planning Association and is part of its Diversity and Equity Subcommittee.



    Director, Chair of the Urban Core KAN

    Planner, WSP USA

    Suchi is a professional land use and transportation planner and has called San Diego her home since 2006. Her career has been focused on projects that support smart growth principles and improve opportunities for walking, biking, and transit use. Suchi has a degree in Urban Studies & Planning from UC San Diego and a Master of Science in Architecture from the NewSchool of Architecture and Design.



    Director of Architecture & Design


    Kim’s life work and passion has been to inspire, promote and foster wellness through thoughtfully planned design within truly equitable and sustainable living. An Eco Districts and LEED accredited professional, she advocates for regenerative communities through the power and beauty of design that connect people and nature. Originally from Montreal, Kim has a degree in Organizational Psychology from McGill University and a Masters of Science in Interior Design from Pratt Institute in NYC.



    Director, Chair of the San Diego Bay KAN

    Principal, Cook + Schmid

    Jon has more than 25 years of experience in communications, both as a journalist and a public relations and marketing professional. At Cook + Schmid, Jon develops strategic and integrated campaigns for clients that include public agencies, private and public companies and nonprofits. His prior experience includes more than a decade of work as a professional journalist, where he was twice nominated for the Pulitzer Prize. Jon grew up in San Diego and is board member of the San Diego Maritime Museum and the San Diego Bay Holiday Parade of Lights. Jon earned an M.A. in journalism from the University of Missouri.


    C-3's Knowledge Action Networks (KANs) bring together local thought leaders from planning, design, policy, academia, community development, and more to address our region’s distinctive and pressing land use challenges.


    Citizens Coordinate for Century 3 (C-3) is a 501(c)3 non-profit organization dedicated to education and advocacy on issues of policy, planning, and design throughout the San Diego region. Federal Tax ID: 95-2593199





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